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CAB 9 – THE EDGE

Cab 9 resides in the Alps designing eyewear for adventure sports enthusiasts.

It wanted to deliver a product film with accompanying social media shorts for the release of its new model of sunglasses.

THE CONCEPT

Working closely with Cab 9 to understand its product, target audience and goals, we developed a concept to incorporate narrative, live action, striking pack shots and motion graphics to grab the audience attention.

THE SHOOT

Travelling to the French Alps and various locations across the UK to get the footage needed, the finished films have racked up over 80,000 views across social channels so far.