CAB 9 – THE EDGE
Cab 9 resides in the Alps designing eyewear for adventure sports enthusiasts.
It wanted to deliver a product film with accompanying social media shorts for the release of its new model of sunglasses.
THE CONCEPT
Working closely with Cab 9 to understand its product, target audience and goals, we developed a concept to incorporate narrative, live action, striking pack shots and motion graphics to grab the audience attention.
