CAB 9 – THE EDGE
Cab 9 resides in the Alps, designing eyewear for adventure sports enthusiasts. Their Edge sunglasses are built by riders, for riders, to provide the perfect combination of performance and style.
Cab 9 wanted an action-packed product film with accompanying social media shorts to launch their new range of sunglasses. Working closely with the brand to fully understand their product, ethos and goals, we developed a creative concept that was sure to appeal to their target audience.
We don’t do things by halves. This project was all about adrenaline and peak performance, so we travelled to the French Alps and various locations across the UK to film adventure sports enthusiasts doing what they love, where they love to do it.
We combined this live action footage with voiceover, striking dynamic pack shots, and motion graphics to craft a package of content that Cab 9’s audience couldn’t resist. We’re proud to say the films have racked up over 800,000 views on social media so far.
Are you ready to jump into your next project?
Read more about our approach to Sports & Fitness content, or find out how we use the latest technology to produce irresistible Pack Shots at our London studio.