FLEXERCISE – FLEXIBLE, FRIENDY, FITNESS
Collaborating with agency partner Zephyr Creative, we created this Hero film for the relaunch of FLexercise — an exercise system that’s proven to help improve posture, balance, strength and energy levels, and most importantly, is accessible to everyone.
We traveled to London to film a real class in action — with a few tweaks. With so many people appearing on-screen, the shoot required us to light a large area. We also stepped in to direct our flexible and friendly class attendees a little, in order to condense the feeling of a full class into an eighty second cut.
FLexercise were delighted with the results, and we have since delivered additional film content for them to use at trade events and online — driving customer engagement and promoting the brand with ‘How to…’ videos that combine live action footage with motion graphics, and providing YouTube optimisation services to ensure their content reaches its audience.
We’ve teamed up with our friends at Zephyr Creative a couple of times! To read another Case Study about our collaborations, click here.
Or perhaps you fancy becoming an agency partner? Find out how we roll, here.