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Joe kicks back for another session of ‘Game On’, he can’t get enough. Taking him to a place where he’s landing tricks like the pros, he doesn’t want the game to end.

Working with Director Junaid Faiz we’ve created a campaign; “Game On” for cable wakeboard at Lagoon Watersports. It encourages kids to get off the screen and onto the water by drawing on the parallels between a computer game and what you could actually achieve using the time spent in real life.