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LAGOON WATERSPORTS – SOMETHING FOR EVERYONE

Bustling, energetic, vibrant. Lagoon Watersports is found in the seaside city of Brighton, offering a vast range of watersports, appealing to beginners and enthusiasts alike.

It wanted to create a brand film that captured its diverse appeal to be used in a social ad campaign.

THE CONCEPT

With goals set, we compiled a video audit and performed market research in order to deliver a creative concept that would capture the heart and soul of the centres, and appeal to its existing followers and a wider targeted audience.

THE SHOOT

Our team spent two days in and around Brighton capturing the places, people and sports that make Lagoon Watersports the place that it is today.

THE RESULTS

The campaign launched in summer 2018 and outperformed the company’s existing brand film, with stats showing an 81% reach increase, 63% engagement increase and 30% views increase.