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LAGOON WATERSPORTS – SOMETHING FOR EVERYONE

Bustling, energetic, vibrant. Lagoon Watersports is found in the seaside city of Brighton, offering a vast range of watersports, appealing to beginners and enthusiasts alike.

It wanted to create a brand film that captured its diverse appeal that could be used in a social ad campaign.

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With goals set, we compiled a video audit and performed market research in order to deliver a creative concept that would capture the heart and soul of the centres, and appeal to its existing followers and a wider targeted audience.

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Our team spent two days in and around Brighton capturing the places, people and sports that make Lagoon Watersports the place that it is today.

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The campaign launched in summer 2018 and outperformed the company’s existing brand film, with stats showing an 81.1% reach increase, 62.7% engagement increase and 29.57% views increase.