Having over 700 Martial Arts schools worldwide, Matt Fiddes is one of the most respected fitness and martial arts experts in the world.
It wanted a branded film to use on its social media platforms that would inspire and encourage potential and existing students across the globe.
With a clear audience that it wanted to reach, we developed a concept to capture real lessons to give the film authenticity. We also met with franchisees and students, allowing them to tell their inspiring stories.
Capturing the epitome of the Matt Fiddes brand, we delivered a brand film and four short edits which aired across all digital channels. Within the first couple of months of the films going live, over 70k relevant people had been reached.