RUN BETTER WITH YOGA
Run Better with Yoga is an online resource that helps runners improve in their sport and stay injury-free through yoga.
Yoga teacher Helen Clare asked us to produce her tutorial video series and an accompanying cinematically shot intro film. This series trailer needed to highlight Helen’s specialisms — namely yoga and trail running — while reflecting the core principles of strength, mobility, release and recovery, and injury prevention.
Our base in Cornwall allowed us to scout many potential locations for both the clifftop run and lesson footage. Having hired an appropriate studio for the lessons, we designed a bright, uncluttered set to keep the focus on the yoga, and ensured complete control over lighting and sound. A multi-cam setup allowed us to seamlessly cut between a master wide and medium shot throughout the lessons.
Of course, when it came to the exterior shoot, our home county’s breathtaking scenery did most of the heavy lifting.
To learn more about our approach to Sports & Fitness projects, click here.