Absolute Speed manufacture bike accessories in the UK for Time Trial & Triathlon. The main emphasis is performance gains in aerodynamic designs that uniquely fit the bike frame.
We filmed on a runway giving us the freedom to get up close at speed. The timing was perfect with an early winter sunset blasting golden light whilst the product looked sleek in the contrasting black. We shot with a mix of hand held to give a sense of speed and gimbal for the close-ups and cut to a studio shot of the box rotating on black using our motion rig.
Rider – James Grogan