We knew that this brief, combined with the company’s bold colour palette, was just screaming out for an animated solution. Following a creative pre-production phase, we settled on the racing car theme — which enabled us to make a clear analogy about Bickerstaff’s tiered offering.
We open with the Bickerstaff car racing ahead of the ‘grey suit brigade’ — before transitioning to an options menu that draws influence from the original Gran Turismo video game. By incorporating live action clips of the team at work, we reinforce the idea that this is a friendly, people-first business. We end with a slick transition back to the race, to see the Bickerstaff car crossing the line in first place.