Building Belonging

The Project

Have you ever felt like you don’t belong? Most of us have at some point in our lives, which is one of the reasons why The Communication Practice specialise in building belonging in the workplace. We worked with them to help tell their story and shine a light on their mission.

Creative Solution

The passion that the Communication Practice puts into their work is absolutely palpable. We knew we wanted to capture it and use it to really underline the incredible work they do. Opening with their founder Syrus Lowe was very deliberate — his words have a weight to them that can’t be missed. To further emphasise the important message, we set up a creative lighting rig to bring him in and out of shadow, creating a sense of drama and urgency.

Once we understand the importance of their work, we bring Syrus out of the shadows and into the light. The space feels instantly warmer and brighter, fostering a sense of hope as we bring in some of the other team members to explain how they help build belonging. 

Lastly, we wanted to show real-world impact of The Communication Practice’s work, and used tiles from other projects, B-roll and testimonials to bring all the messages together in a powerful, unmissable way — ending on Syrus himself with a call-to-action piece to camera.

Outcome & Impact

The end-result is an impactful video that clearly and concisely tells you what The Communication Practice does and why their work is so important, while at the same time conveying how they do it so well: because they truly care about their work. 

“The final product took my breath away, even though I knew what was coming. Creative, commercial, consummately professional. I cannot recommend Lightbox Film Co. highly enough.”

– Nicki, Chief Communications Officer, The Communication Practice

Get in touch if you’d like to discuss your next video campaign

The Communication Practice

All filmed at our London studio