Matt needed a video that would demonstrate what his classes mean to people — to inspire potential customers and existing students around the world. Having gained a comprehensive understanding of the target audience and campaign goals, we set out to produce a brand film and four short social media edits that would epitomise the Matt Fiddes brand.
We used a steadicam, shot at high frame rates and deployed crash zooms in the edit to capture the energy of real classes — combining this footage with motion graphics and clips from interviews with franchisees and students sharing their authentic, inspirational stories.
The videos were shared across all of the brand’s digital channels, and have reached over 70,000 relevant viewers within the first couple of months of going live.
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