Romford– Oh my Days

According to a tabloid statistic, Romford is ‘Britain’s luckiest postcode’

When Nixon Design launched their destination rebrand for Romford Town, we helped them present their design journey as an animated video.
According to a tabloid statistic, Romford is ‘Britain’s luckiest postcode’. Nixon Design took this and ran with it — designing a logo inspired by the shape of a dice which, when viewed isometrically, has seven visible corners. They combined this with the themes of ‘challenge’ and ‘a lively spirit’ to create a striking new visual identity for the London borough.

Our video had to be just as arresting as the design work itself, while also conveying a lot of information in its modest runtime. Luckily, like Romford, we love a challenge. We combined photos, text and motion graphics with quirky transitions to reflect the creative energy of Nixon Design’s process, and succinctly communicate the research that had informed their decisions.

Looking for your own animated video? Don’t roll the dice! Read more about our animation and motion graphics services, or send us a message.

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