Having created a successful Youtube channel of tuitional content, Sam wanted to produce a series to keep his existing viewers engaged and increase his following with new content that focused on the newest discipline of windsurfing called foiling.
We delivered a series that covered all angles, incorporated the latest technology in the form of a BBtalkin intercom system to give viewers in flight coaching whilst Sam was in the air, and motion graphics to bring the important points home. The series has had well over 100k views along with an impressive amount of engagement.
Windsurfing is a technical sport, with little adjustments making all the difference. Our creative concept focused on making sure that viewers got all of the information they needed to make learning this new discipline as simple as possible.