Its 50 inland water sites, spread across Devon, Cornwall and West Somerset, attract in the region of two million visits annually. It wanted to bring to life the five campaigns that underpin the work of the charity and the people, hosting the films on its website and social platforms.
We delivered five campaign films that communicate the trust’s story effectively in order to target its audience. The first film is now live, having already reached over 30,000 relevant people. The remaining four films will be released to schedule, alongside an advertising campaign from South West Lakes Trust.