A new chapter for high-end electric vehicles began at Goodwood Festival of Speed this year – and we were there to capture it.
Commissioned by Denza, we partnered with TRO to provide full-service video production for the premium brand’s UK debut at the iconic festival.
Over four fast-paced days, we embedded ourselves within the event, capturing everything from Denza’s elegant design details and first impressions to the raw energy of the track and crowds. The goal was simple: to create a film that matched the sophistication of the brand with the pulse of Goodwood – high-tech, luxurious, and full of motion.
Working trackside and behind the scenes, we filmed continuously across all four days, combining cinematic coverage and real-time editing in order to deliver daily edits and a final highlights film that really captured the spirit of the weekend.
Visually, we drew inspiration from Denza’s design language: clean lines, metallic tones contrasted by warm interior, and a sense of seamless movement. Through tight pacing and editing, we wanted the film to move like the cars themselves; fast, fluid, and elegant.
Every frame was designed to feel elevated and aspirational, reflecting the craftsmanship behind Denza while capturing the excitement of their arrival on the UK stage at the same time.
The film formed a central part of Denza’s UK launch, and is being used to promote Denza across the UK
