“Millions of people around the UK are supporting others to access digital services, in a world that has seen a seven year acceleration due to Covid-19. Many are helping family, friends or neighbours on a weekly or even daily basis.”
The film tells the narrative of the issue that people are having in keeping up with their life admin, from ordering medicine to online banking, the generational gap is increasing and leaving people behind. This film flips the odds and throws a younger person into a not too distant future where interfacing digitally becomes alien.
We worked with Healthwave to provide a full creative and delivered an impactful film to help drive awareness to their Digital Carers campaign in association with NHS services.