Fitbakes already has success in direct to customer sales with their sugar free healthier alternative snacks, but with plans to expand with a new product in super markets they needed to raise capital on the crowd funding site – Seedrs and that’s where Lightbox came in.

We produced a creative inspired by the most indulgent lady on TV; Nigella Lawson – Rich, warm and contrasty images with beautiful bokeh, tied in with a quirky script and breaking the 4th wall ‘flea bag’ style. We also used motion graphics to tie in some of the more detailed messages needed for potential investors.

The narrative had founder Ella, prepare a cake, showing the healthier choices for the ingredients, whilst giving us an overview of how it all got started and the successes. We then move on to her exercise class, fitness being synonymous with the brand, we she wraps up.

We’ve found having a creative concept alongside an ace script only helps deliver a better pitch – keeping the audience engaged is key!