Promoting the NHS app to a younger generation

Working with Healthwave, we delivered full creative services to help promote the NHS App to a younger audience of 16-18 years both Male and Female.
Healthwave provide technology insights within the health sector and found that one of the issues was the drop off rate when the user came to registering for the app and also in general; awareness about the App’s capabilities.
We didn’t want to demonstrate the interface of the App as it changes over time, more the real-world usability. We responded with an eye catching video that used 4 different characters in relatable scenarios, from house parties to chilling at home and hinting at some issues they might face. The characters were connected by a group message as they talked about and shared the App with each other.