Broadcaster and journalist Simon Reeve has spent years exploring Cornwall’s rugged coastline, often taking viewers on authentic journeys through the region. For this campaign, he returned with a new purpose: to highlight the extraordinary potential Cornwall holds in the transition to net zero. With Simon as its voice and guide, the campaign aimed to reframe Cornwall as a serious contender in the future of sustainable innovation.
Lightbox Film Co. crafted a cinematic, story-driven film led by Simon Reeve’s engaging presenting style. Through a combination of striking landscapes, industry insights and grounded human stories, the film positions Cornwall as a place of opportunity and a region with a proud industrial past that’s now leading the charge into a clean-energy future.
Our approach blended documentary-style shots with confident promotional energy, highlighting each sector while maintaining a cohesive narrative about Cornwall’s role in the global transition to sustainable power.
The Power of Cornwall became the centrepiece of a wide-reaching campaign, appearing across digital platforms and displayed throughout London Underground stations. The film also featured in the Financial Times, amplifying Cornwall’s message to high-value audiences and reinforcing its position as a serious contender in the future of clean energy.
