The Video Production Process
There are lots of different components involved in making a film and it takes time, creativity and technical knowledge to get it just right. From inception to delivery, we work closely with every client to develop the right concepts and produce branded content that meets their goals in a compelling visual way.
Although every production is unique, there are five key steps to the Production Process.
We receive a brief from a client or agency explaining their production requirements, such as what type of film it is (online ad / brand film / animation / training), the target audience, the budget and any initial ideas for the concept.
Our in-house creatives will start working on ideas and concepts. Each concept is then presented to the client, accompanied by a ballpark budget to ensure that what we’re suggesting is feasible.
Once the concept is agreed and signed off by the client, we get to work on the planning stage. We’ll source the most suitable Director and DOP for the shoot and arrange every aspect such as booking crew, organising the location, hiring camera kit and lighting equipment, as well as scheduling the shoot days to ensure we have enough time to film everything we need.
The shoot is where everything and everyone finally comes together. The Directors will run the shoot and will film as many takes as they feel necessary to get the film looking as it should. This will involve making sure that everyone in front of the camera is relaxed, as well as getting the lighting and camera angles just right.
We then go into post-production and throughout this process the client will be set the latest revisions and updates, before the final version is presented for ultimate sign off. The first stage is the offline edit, where the best takes are selected and the story is pieced together to create a rough cut of the film. Next is the online edit where any special effects are added in, followed by the colour grade where the final look of the film is perfected. There are many stages to the post production stage, depending on the type of film being made. These include:
- Editing: This is where the footage is stitched together to form one continuous film, to tell the story and bring the film to life.
- Visual effects and animation: Many films will contain graphical effects of some sort. From motion graphics to compositing, the animators work with the image to deliver fluid graphics which enhances the film and reflects the brand.
- Sound and Music Editing: Sound design can draw attention to important moments, give life and energy to movement, and add personality. The right music is key in establishing an appropriate tone for the film and the organisation.
- Colour grading: This is the final job in the post production stage. Grading affects the mood of the film., from vibrant punchy colours, to more muted and understated tones. This exciting process really elevates the visual quality of the finished piece.
The film will then be ready to serve its purpose, whether that’s for TV, online content or for internal use.
We’re always happy to meet new clients to discuss concepts and ideas, so if you have a project in mind please feel free to get in touch at firstname.lastname@example.org