Powering a Greener Creative Future Without Losing What We Love
In an industry where tight deadlines, global travel, and ambitious ideas are the norm, the concept of low-carbon production might feel like a luxury, or maybe even a creativity-killer to some. But for AdGreen’s Senior Account Manager, Sophie Broadbent, it’s not just possible to work towards net-zero in the advertising industry, it’s necessary, empowering, and surprisingly straightforward.
We sat down with Sophie to talk about the current state of sustainability in production – what’s working, what needs to change, and how creative teams can take action without compromising on creativity. What makes Sophie’s story especially compelling is how personal it is. To her, it’s about values, purpose, and finding ways to do meaningful work that helps us all.
