Thanks in part to the pandemic, sports and fitness tuition videos are having a moment. But they’re hardly a new phenomenon. In fact, in recent years we’ve made quite a few.
Whether you intend to leverage this type of video content to inspire further interest in your products or services, or charge for access to them directly, the benefits of producing branded tuitional videos are clear.
But what does your audience get out of it?
Video steps up to fill the gap
Sports and fitness tuition videos enable your audience to take part when in-person tuition isn’t available, or feasible. When schools were closed during lockdown, Joe Wicks stepped up and live streamed PE lessons to the nation — setting a new world record when 955,185 households tuned in — helping kids and adults alike stay active and positive in an incredibly challenging time. Similarly, many gyms offered video classes, both pre-recorded and live streamed and, according to The Guardian, the YouTube channel Yoga with Adriene “won lockdown”.
But tuition videos play a vital role in making sport and fitness accessible to all even when there isn’t a pandemic. People who can’t afford ‘real life’ classes can access the YouTube equivalents for free; friends and families who live thousands of miles apart can enjoy classes together. Even windsurfers who live nowhere near the water can brush up on their skills online, in preparation for the next time they’re able to get out.
Video optimises the learning process
Far from being an inferior alternative to traditional teaching and learning methods, video training has several distinct advantages. We know that everyone learns at their own pace and in their own way — videos provide a flexibility that in-person training, particularly in a group setting, simply cannot.
Your audience can engage with the videos when it suits them, pause them to take notes, fast-forward the bits they’ve already mastered to optimise practice time, and rewatch them as many times as they need to. This allows them to engage in what table tennis champion and sports psychology writer Matthew Syed calls ‘purposeful practice’ — the accumulation of thousands of hours of which holds the key to mastery.
Your video audience can also benefit from the guidance of more expert tutors and guests than you could likely provide in any other way. You probably can’t convince an Olympian to lead a daily weightlifting masterclass at your gym, for example, or a Premiership footballer to come and talk to the Under 11s every week — but you might be able to get them to do it once for your tuitional video. With that content produced and properly packaged, it will benefit your audience and your brand for many years to come.
There are no limits
Some audiences just want a fifteen-minute stretch class to watch a couple of times a week — but others take video learning a lot further. For an incredible illustration of video’s potential to shape the sports stars of tomorrow, consider the story of world champion javelin thrower Julius Yego.
Julius grew up in Kenya with no access to coaching or training facilities. Instead, he developed his skills by religiously visiting an internet cafe to study videos of javelin athletes. This informed his throwing technique, as well as his training regimen, and he quickly rose through the national and international ranks — although no amount of medals could ever help him shake the nickname, ‘Mr. YouTube’! Of course, Yego’s relationship with video training eventually came full circle, as aspiring athletes can now watch his many successes online.
Now more than ever, sports and fitness tuition videos have a vital role to play in enabling adults and children to lead active lives and improve at their chosen sport — and who knows? Some of your viewers may even go on to become elite athletes.
Are you ready to get your audience moving? Let’s jump on a Zoom and chat about what a bespoke package of tuitional content can do for your sports and fitness business.
Send us a message, and let’s start the conversation!