Sustainability and Creative Work in the Age of AI

From pioneering and thoughtful uses of generative AI to driving sustainability through B Corp practices, Jon Malyon and his team are navigating the ever-changing creative landscape with curiosity and purpose. In a recent conversation with us, Jon discusses balancing creative innovation with responsibility, experimenting with generative AI tools while staying alert to the risks of displacing junior talent, blindly accepting new trends, and losing sight of the planet in the age of AI. His insights offer a grounded yet hopeful perspective on what it means to lead a creative business at the intersection of technology, ethics, and meaningful storytelling.
