A Passionate Mission to Reforest Cornwall
What does it take to turn a love of trees into a movement that’s reshaping Cornwall’s future? For Plant One co-founder, Carl Rowlinson, it began on a Cornish beach during the G7 Summit. Watching warships and jets thunder overhead, Carl realised something: change wasn’t going to come from waiting on world leaders. So he acted. A spade, a few friends, and 600 trees later, Plant One was born.
Powering a Greener Creative Future Without Losing What We Love
In an industry where tight deadlines, global travel, and ambitious ideas are the norm, the concept of low-carbon production might feel like a luxury, or maybe even a creativity-killer to some. But for AdGreen’s Senior Account Manager, Sophie Broadbent, it’s not just possible to work towards net-zero in the advertising industry, it’s necessary, empowering, and surprisingly straightforward.
We sat down with Sophie to talk about the current state of sustainability in production – what’s working, what needs to change, and how creative teams can take action without compromising on creativity. What makes Sophie’s story especially compelling is how personal it is. To her, it’s about values, purpose, and finding ways to do meaningful work that helps us all.
Sustainability and Creative Work in the Age of AI
From pioneering and thoughtful uses of generative AI to driving sustainability through B Corp practices, Jon Malyon and his team are navigating the ever-changing creative landscape with curiosity and purpose. In a recent conversation with us, Jon discusses balancing creative innovation with responsibility, experimenting with generative AI tools while staying alert to the risks of displacing junior talent, blindly accepting new trends, and losing sight of the planet in the age of AI. His insights offer a grounded yet hopeful perspective on what it means to lead a creative business at the intersection of technology, ethics, and meaningful storytelling.
